Best Price Flat Screen HDTVs

Ready for a TV and a technology that will change the way you see TV and movies— Sony's 1080p KDL-40W4100 with Motionflow™ 120Hz technology creates a new standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built-in DMex functionality, and other picture quality technologies like BRAVIA Engine 2™ and ACE contrast enhancement, and you can see why we call the W-series the new standard in 120Hz performance.